Privacy policy

Privacy Policy

Last updated: 27 February 2026

This Privacy Policy describes how Arlen Vale (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from arlenvale.com (the "Site") or otherwise communicate with us. For the purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Personal Information We Collect or Process

When we use the term "personal information", we are referring to information we identify as relating to you or another person. We may collect the following categories of personal information depending on how you interact with the Services:

  • Contact details — including your name, address, phone number, and email.
  • Order information — including your name, billing address, shipping address, payment confirmation, email, and phone number.
  • Account information — including your username, password, and security questions.
  • Customer support information — including the information you include in communications with us, for example when you send a message through the Services.

We do not collect or process sensitive personal information, such as racial or ethnic origin, sexual orientation, or religious beliefs, for the purpose of inferring characteristics about you.

How We Collect Personal Information

We may collect personal information from the following sources:

  • Directly from you — including when you create an account, visit our Services, or contact us.
  • Automatically through the Services — including from your device when you use our products or visit our website, and through the use of cookies and similar technologies.
  • From our service providers — including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

  • Providing products and services — to process payments, fulfil orders, send account notifications, arrange shipping, and facilitate returns and exchanges.
  • Marketing and advertising — to send you marketing, promotional, and advertising communications, and to show you advertisements for products or services.
  • Security and fraud prevention — to authenticate your account, provide a secure experience, detect and prevent fraud, and keep the Services safe.
  • Communicating with you — to provide customer support and improve our Services.
  • Legal reasons — to comply with applicable law, respond to valid legal process, or protect our rights.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including the following:

  • With vendors and third parties who perform services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, and shipping).
  • With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties.
  • With our affiliates or within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, or to protect our rights.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for us. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for us.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We are not responsible for the privacy or security of these third party sites.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us to request that it be deleted.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate our store, understand how visitors use the Site, remember your preferences, and deliver relevant advertising. Cookies are small text files stored on your device when you visit a website. You can control or disable cookies through your browser settings, although some parts of the Site may not function properly without them.

We use the following categories of cookies:

  • Strictly necessary cookies — required for the Site to function, including for shopping cart, checkout, and security. These cannot be switched off.
  • Performance and analytics cookies — help us understand how visitors interact with the Site so we can improve it. This includes Google Analytics, provided by Google LLC.
  • Advertising and targeting cookies — used to show you relevant advertisements on our Site and on third-party platforms, and to measure the performance of our campaigns. This includes the Meta Pixel (Facebook and Instagram), provided by Meta Platforms, Inc., and Google Ads, provided by Google LLC.
  • Functional cookies — remember your choices and preferences, such as language or region, to provide a more personalised experience.

These third-party providers may use cookies and similar technologies to collect information about your activity on our Site and across other websites and services. This information may be used by Meta and Google to deliver targeted advertising and to measure the effectiveness of advertising campaigns. For more information on how these providers handle your data, please review the privacy policies of Google and Meta.

You can manage your cookie preferences at any time through the cookie banner on our Site (where available) or through your browser settings. You may also opt out of personalised advertising through your Google and Meta account settings.

Your Rights

Depending on where you live, you may have some or all of the following rights in relation to your personal information: the right to access, port, correct, delete, or restrict the use of your personal information; the right to withdraw consent; and the right to lodge a complaint with a data protection authority. You may exercise these rights by contacting us using the details below.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO).

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

Store name: Arlen Vale
Company name: Ecom Seta
Company nr (KvK, Netherlands): 97570516
Company address: Jonkheer van Karnebeekweg 106, 2982 VM Ridderkerk, Netherlands
Email: support@arlenvale.com
Phone: +44 7446 958969